Monday, June 10, 2019

How to Visualize Business Expectations for Success in 3 Steps

To start this discussion, I would like to share the purpose of this article. The idea is to reach the audience who is currently involved with the visualization of business goals by using BI software. One of the exemplary characteristics of this discussion is to expose the process behind creating a vision which sets events into motion before using visualization technology. Communicating an idea must be fueled by inspiration.

Here’s what I am talking about: A company’s success must have a business process which generates profits without a flaw, this idea is clearly understood by business leaders. It can take a lot of effort to communicate effectively, especially when focusing on a business objective. However, it does not have to be a hard activity.  Although I truly admire the business processes behind the Fortune 500 Companies, it is possible for all businesses, including startups to create success by defining the business vision before using the software.

Let’s jump in, the business leader must be absolutely clear concerning what is needed to drive a company to success, this is what I consider a business seed. First, lets set the technology aside for a while. The business seed must be fully described on paper. Every detail should be defined, step by step on a physical note pad. Yes, I am talking about a real ink pin applied on real paper. Second, the Human hand must be used to forge the idea by writing and describing all of the business details on paper. When the details are clear the business vision will be reflected into the mind of the creator as a vision. Try it now! See for yourself!  You must create a business seed, and plant it in your mind to start the process of business success. Third, After the details are written down the idea can be transcribed to the next media format of your choice. Keep the paper copy in a safe place.

Generally speaking, the process of visualization must be simple to convey a business idea with precision. Business leaders are learners: from books, past success, failures and from life itself. Nevertheless, the visualization process is amplified by using the tools which are natural such as hands, pens, and paper.

Keep it simple for success.

The Writer                

Thursday, November 16, 2017

Leadership and Communications in Business Intelligence

Welcome back to the Business Intelligence update, just when you think it is safe to launch a new project, leadership and communications becomes an issue. Let’s take a look at leadership, a great business leader must prepare to meet the challenge with an idea that is worth sharing. The leader must look inward to discover personal values which must be associated with a personal philosophy to align with the team. Once the values are aligned, the leader’s true voice will guide the way by setting an example with a shared vision which fosters pride for the company. In other words, the team must have a reason to care for the new project that is being presented.

Excitement must fuel the imagination of the team as the leader describes the adventure with passion. Of course the leader is not working in a vacuum, all of the members of the team are persuaded to look inward, and are given the opportunity to find a way to make the vision better by challenging the process. Moreover, the team must be enabled to act through collaboration which builds trust, and strengthens competence. Of course, the idea is to build a team for the sake of accountability. With encouragement from the heart, the idea will be appreciated and the team will stride for excellence in the spirit of community. Nevertheless, the leader must recognize the contributions of the team, and encourage higher levels of performance throughout the project.

So, what makes the leader’s vision clear? Communication; speaking, listening, writing, and reading effectively. The leader’s Communications skills must be highly developed to express an idea and promote innovation. It sounds very simple, however the leader must understand the audience. It is necessary to plan a message, make it clear, well crafted, the channel must be correct, knowing the best way to send a message, and learning from feedback are required when delivering an idea for maximum intent.

In conclusion, the winning Business Intelligence leader must effectively communicate an idea with the tools of persuasion, for the purpose of building strong relationships, fueled by passion.  Until next time!

Thanks for viewing, Ed Mac Audio, 436 Media Inc. Tech Writer

Saturday, June 24, 2017


This months analysis has been provided as a door opener for investing in India's Live Entertainment Industry. Companies can leverage technology further by tapping into the sea of possibilities where India resides. Live Nation Entertainment is a prime mover in the live entertainment market. With an aggressive investment in India, Live Nation can explode it's profit margin while holding on to an expanding profit share. The India project is on going, this may sound like another pitch of India, but with India's GDP on the rise, now is truly the time to target an aggressive investment, and a Partnership with India's Live Entertainment Industry. 

436 MEDIA Inc., Tech Writer


The Business Dilemma is always in the shadows, it appears that the live entertainment business converges on large profit shares however, the profit margins continue to be low. Moreover, A close observation of the diagram will help to visualize this dilemma. A possible solution would be to target higher profit margins while leveling off profit shares.

436 MEDIA Inc., Tech Writer


Risk Analysis is a process which details when to expand on the Business Process, the diagram shows the peak intervals for live concert ticket purchasing. Notice, how the peaks accrue in forth quarter of each season, it is recommended to target marketing and promotion resources during this period for the greatest ROI.

436 MEDIA Inc., Tech Writer


The implementation of a new process in business is always needed to stay competitive, it is a best to follow the guidelines developed by W.E. Deming. The diagram presents a version of Deming's 14 points condensed for the Live Entertainment Business process.

436 MEDIA Inc., Tech Writer